| Titel |
Markeninszenierung in Japan. Zur narrativen Konstruktion der Lifestyle-Marken "Muji" und "Uniqlo" |
| Author |
Rühle, Christiane |
| Series Title |
Edition Kulturwissenschaft; Bd. 213 |
| Edition |
|
| Place Of Publication |
Bielefeld |
Publisher |
transcript |
| Year Published |
2020 |
ISBN |
978-3-8376-4908-6 |
| DIJ-No. |
B11495 |
Language |
D |
Pages |
312 p. |
| Location |
|
Location |
|
Location |
|
| Remarks |
Includes bibliographical references |
| Subject Heading |
Muji Uniqlo Kabushiki Kaisha Markenpolitik Markenimage Lebensstil |